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Apple Shifts Focus to Smart Glasses, Pivoting from Vision Pro to Challenge Meta’s AI Wearables
Apple Shifts Focus to Smart Glasses, Pivoting from Vision Pro to Challenge Meta’s AI Wearables
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BTCCSquare news:
Apple has redirected engineering resources from its shelved Vision Air headset project to accelerate development of AI-powered smart glasses. The MOVE positions the tech giant for direct competition with Meta's Ray-Ban smart glasses by 2027.
The first-generation glasses will feature voice control, health tracking, and iPhone-dependent processing—launching without displays. A subsequent model with integrated displays, targeting 2028 release, WOULD represent Apple's full-frontal assault on Meta's wearables dominance.
This strategic pivot underscores the intensifying arms race in voice-interactive AI hardware. Apple's abrupt course correction suggests wearable computing may reach mainstream adoption faster than augmented reality headsets.
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